She always had a passion for books and writing. In 2009 she started her own shop in The Netherlands because she wanted to inspire people with beautiful journals. From 2020 there was added more and more creative items, and that’s when she decided to develop her own bullet journals.

With an inspirational design and most of all with high quality paper.

Then the process started to search for quality paper and testing until finally she had the high end paper. And then the same process for the covers. They needed to be of very good quality because a bullet journal is not something you throw away. You keep them for a long time, so it should remain in good shape during this time.

After months of testing and redesigning she launched the first series of bullet journals in September 2021. And gladly the reviews were very positive. That motivated her to develop more journals. The dream is that every person can reach their creative potential in these journals.